Client: Coca-Cola
Solution: Retail Design
Type of equipment: Full Modular System
Process: Plastic Injection and Metalworking
What have we done: Engineering and Production
Coca-Cola aimed to create a modular system of merchandising equipment that would convert shopper into the point of sale by reinventing space inside supermarkets in order to guarantee the brand’s preference in a short and long term. The idea was also to get the shopper’s attention in the right places, providing a unique shopping experience and boosting impulse buying.
To achieve this goal, merchandising pieces should meet the following design requirements:
Modularity: ability to combine elements in various ways in order to meet various objectives.
Durability: ability to provide functionality and visual appearance in trade for several years.
Scalability: The solution’s ability to become commercially massive. Produced on a large scale, it would need to reach manufacturers, reaching new frontiers and cultures.
Functionality: The equipment should function as a system and meet the needs of manufacturers, retailers and shoppers. Solutions that deliver at all levels exceed expectations.
Adaptability: The ability of the equipment to adjust and expand in order to maximize the use of the space at the point of sale.
Viability: The solution must be executable and have a viable methodology
Once approved, the project would be activated in Brazil, with the possibility of extension to other Latin American countries.
After a competition that involved major players in the market, Fábrica de Ideias was Coca-Cola’s choice to execute the engineering and production of the parts, due to its specialty and technical knowledge in the manufacture of injected and optimized solutions for the POS.
In partnership with Barrows ad agency, responsible for the design and visual identity of the parts, the development of this project was designed to follow the structural and aesthetic premises of Coca-Cola, in the short term.
Together, we created Retail Design, a completely innovative and complete modular POS system. We carry out all necessary tests, develop prototypes and activate all of them over Brazil, as well as Mexico, Costa Rica and Peru.
In total, 53 different equipment configurations were designed, with the launch of 13 solutions at the points of sale.
Meeting all requirements requested by the project, we delivered a premium solution in a short time, which resulted in great attractiveness at the point of sale and excellent market coverage for Coca-Cola.
Through Retail Design, Coca-Cola was able to increase and optimize the overall exposure of its products, generating impulse purchases and increasing products turnover in the trade. In addition, our modular concept facilitated the assembly in POS, pleasing manufacturers and retailers.
In total, we provide thousands of equipment, with more than 1,000 PDVs activated.
Testimony
“We’ve worked very closely in several projects, but I would like to highlight Retail Design, which was a highly complex project, whose proposal was to customize materials, adapting them to the needs of POS,
being the project led by Coca-Cola unit in Brazil and shared throughout Latin America. That’s where we created a multifunctional team and we relied on Fábrica de Ideias expertise from the start, being essential when achieving the planned outcome.”
Jader Almeida – Coca-Cola Brasil
Testimony
“We’ve worked very closely in several projects, but I would like to highlight Retail Design, which was a highly complex project, whose proposal was to customize materials, adapting them to the needs of POS, being the project led by Coca-Cola unit in Brazil and shared throughout Latin America. That’s where we created a multifunctional team and we relied on Fábrica de Ideias expertise from the start, being essential when achieving the planned outcome.”
Jader Almeida – Coca-Cola Brasil
