Consumers all over the world are more concerned with sustainable actions. They want and hope the brands to be conscious and contribute to sustainable practices in their business models.
How has your brand positioned in this regard?
The current consumer is looking for sustainable, engaged companies!
55% of consumers give preference to brands that are engaged in caring for the environment;
42% of the consumers care a lot about sustainable practices when buying something, while 49% of them care a little;
More than half of the people (54%) always or often prefer brands that are famous for caring for the environment;
65% of the interviewees would stop buying products from a company that polluted the environment.
* Opinion Box Survey. Sustainability: are consumers worried about sustainable actions? Survey conducted in June 2019 – Brazil
Sustainability at the point of sale
Plastics bring undeniable benefits for the society and the economy. However, they are frequently used once only and disposed of improperly, ending up in the streets, landfills, and the ocean, generating a negative impact in our environment.
The world is looking for alternatives that minimize these impacts. The European Union, for example, is already outlining plans to require all packaging in the EU market to be recyclable or reusable by 2030.
Fábrica de Ideias believes that it is possible to use plastic sustainably in the promotional market. We are investing ever more in research and development to find viable alternatives that strengthen the plastic recycling chain and circular economy.
We are pioneers in the development of sustainable displays, manufactured with recycled plastics that, besides protecting the environment, promote the recycling and enhance the brands through a green brand positioning..
ADVANTAGES OF SUSTAINABLE
POS SOLUTIONS:
Strengthens the plastics circular economy and enhances the recycling
Contributes to the preservation of the environment
Generates a high-added-value recycled product to the merchandising chain
Impacts positively the shopper’s perception and adds value to the brand.
Agility in the implementation of the point of sale
Reduction of costs with POS materials
Our sustainable model allows the brands to develop POS materials from their post-consumption or post-industrial waste. See how:
Displays fabricados com PP, PET ou PS reciclado
SUSTAINABILITY IN NUMBERS:
0
Sustainable products produced
0
Thousand tons of recycled plastic
0
Millions of packaging and bottles reused
CASES
Coca Cola
PepsiCo
Ambev
3M
Logistic Optimization
The modular concept of our solutions allows the development of optimal products that are supplied dismantled and can be easily mounted at the point of sale.
Our intelligent logistics make transportation and deliver easier, besides promoting space utilization and freight economy.
Do you want to have a sustainable material at your point of sale? Talk to one of our experts to evaluate how we can help you.